Zosters PainFul Path

Branding, copy and winning campaign idea for Merck's shingles vaccine

Brand identity/HCP focused print campaign launch for Merck's Zostavax. Working on brand personality, logo, messaging through market research and campaign launch including CVA for this groundbreaking vaccine that prevents the pain and isolation of herpes zoster (shingles). Evocative photography and emotional copy helped drive our messaging. Our hopeful ribbon freedom logo delivers our core message of freedom from shame and pain. Additional patient poster campaign.