Fight for the Fighters

Breast cancer awareness campaign

Celgene is a pharmaceutical company with several treatments for breast and lung cancer.  I wrote/conceived the unbranded breast cancer awareness campaign called Fight for the Fighters (FFTF).

FFTF was awarded silver medal in the 2013 indiGENIUS awards in Barcelona. It won gold at the 2013 PM360 Pharma Choice awards. It also helped establish Celgene as not only a leader in cancer treatment but in community outreach.

I also led copy as VP, Associate Creative Director for the branded ABRAXANE breast and lung cancer oncology treatment launch campaigns. Running all day to day creative tactics.