JUST THE FLU FACTS

Can patients tell the difference between cold and flu?

Genentech, the makers of the antiviral flu medication Tamiflu, had a problem. Many patients are confused about the difference between the flu and the common cold.

Enter Flufacts.com. Loaded with fun, interactive content, quizzes and videos, the site is designed to educate patients, especially parents, about spotting the flu, avoiding flu contact and other tips. The site was a W3 Awards gold winner and won bronze for best unbranded website at the DTC National Advertising Awards.